Profiles Marketing, Comunicación y RRPP
Long-term contract
Full-time
Competitive salary
Since 2014, this start-up has allowed motorists to compare, select and reserve their parking space through a marketplace that aggregates all available parking offers. Thanks to their partnerships with a large number of public and private car parks (hotel chains, real estate...), they offer professionals and individuals chance to park easily, at the best rate, in a network that currently includes more than 3,000 car parks in France, Spain , Belgium, the Netherlands, Switzerland, Italy, Portugal, Luxembourg and Germany.
Under the responsibility of the CRO Performance Manager within the Marketing team, you will participate in strengthening the acquisition of new customers through the various levers to be accentuated or optimized.
As a Marketing Business Analyst:
- You will be responsible for overseeing strategy.
- You will be managing day-to-day operations: you will play a key role in developing plans that meet our client's business objectives.
- You will be a source of proposals for improvements to be made to their experience on the different devices (desktop, mobile and app).
- You participate in the implementation of all associated actions for the acquisition and retention of customers.
- You will manage acquisition campaigns on non-SEA channels.
- You will define common (KPIs) to assess the effectiveness of marketing programs.
- You will analyze the conversion tunnel via AB tests.
- You will participate in the definition of the strategy and management of landing pages: Evaluate current operational procedures, identify inefficiencies and make recommendations to improve them.
- You will participate in the management of the SEO strategy
- You will maximize the growth of our client's various segments and markets.
- You have 2+ years experience in a digital marketing service or in business data analysis.
- You have a native level of French.
- You own a Masters degree.
- You have a strong appetite for monitoring, reporting and data analysis.
- You have a great understanding of marketing strategy.
- You are able to imagine and implement processes that promote operational excellence.
- You are comfortable with Excel.
- You will work in a fast growing start-up.
- You will receive an hybrid model (home office).
- You will have 32 days of holidays + every Spanish bank holidays.
- You will get a permanent contract.
