Perfiles Marketing, Comunicación y RRPP
De duración indefinida
A multinational company dedicated to sports betting and gaming.
As a SEO Specialist you will be responsible for:
-Performing on/off-page SEO audits, competitor analysis and identify areas for improvement.
-Executing SEO strategies including, but not limited to:
- Keyword research
- Content optimization and ideation
- Backlinks acquisition
- Page speed optimization
- Site architecture and internal linking
- Site Migrations and Redesigns
-Recommending new SEO techniques/tactics in line with search engine latest updates and market
-Coordinating the implementation of SEO recommendations and enhancement projects with marketing, product, site development and conversion optimization teams
-Coordinating and reporting on link building activities
-Benchmarking industry and similar sites’ technical and content implementations
-Identifying new content opportunities
-Monitoring, analyzing and reporting on global organic performance including rankings, traffic, conversions, engagement etc.
-Interpreting key data through multiple analytics tools and delivering insightful analysis andrecommendations
-Assisting with Content/SEO Market intelligence and monitoring the sports and gaming sectors to adapt to trends and changes
-Educating relevant departments in the use of SEO guidelines/best practices and following up on its implementation.
-Native Spanish speaker focused on the Mexican market.
-Good understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats
-Solid experience using industry standard SEO tools i.e.: Google Search Console, Google analytics, SEMrush, Ahrefs etc.
-Demonstrable knowledge of link building/tactics with previous hands-on experience
-Strong SEO optimized copywriting skills
-Experience in SEO/SEM campaigns setup, budgeting, analysis and reporting
-Understanding of the technical side of SEO, ideally with some technical SEO experience (including optimisation and implementation of robots.txt files, XML sitemaps, canonical tags, hreflang tags,etc.)
-Good analytics and problem-solving skills with a good knowledge of Excel
- To be able to work in a fast-passed environment and to meet targets deadlines
- Good verbal and written English is a must.
We will offer you:
- Permanent contract.
- Full time position.
- Competitive Salary.
- Be part of one of the largest gaming spaces in the world.