Our client is a leading global software company based in Barcelona. With more than 100 million unique users per month, this company is the favourite website for European users searching for free software for their Desktops or devices.
As an AdTech Lead, you will support our global Ad Operations and Sales team and will be responsible for:
• Managing the implementation, integration and operations of ad technology solution providers (SSPs, DMP, Ad Server, Video Players, etc.)
• Continuously searching for ways to optimize digital real estate via technology as well as optimization of demand stack to maximize revenues
• Leading the operational relationships with 3rd party providers, including the ongoing trials of new ad technology solutions.
• Reviewing and evaluating sites configuration in terms of integration with the Ad Server and other third party solutions, and making proactive measures and recommendations to optimize and continuously improve such integration.
• With Product and Sales work on proposal, definition (specs development) and implementation of new advertising formats
• Work with the Product Team on running AB tests with special focus on revenue optimization.
• Liaison between business units including Sales, Client Services and Product to resolve major issues and lead business opportunities.
• Resolves critical internal operational issues and escalations for accelerated resolution, reducing financial exposure, and implement preventive measures.
• Use data to drive decisions - using metrics to analyze trends, opportunities, close gaps and prioritize activities and manage/reduce cost.
• Support Client Services department with specifications and opportunities by offering creative proposals that meet customer needs.
• Stay ahead of Industry trends and inform the business with relevant news and best practices.
• Support definition of programmatic strategy and as well as overall yield strategy.
We are looking for a person with the following qualifications, experience and skills:
• Demonstrated fluency in DFP premium and GPT.
• Exceptional knowledge of online advertising terminology and KPIs (should be familiar with impressions, conversions, CPM, CPC, CTR, redirects, ad server macros, audience segmentation, programmatic, etc.).
• Working knowledge of programmatic platforms (SSPs, Ad Exchanges) such as Rubicon, Pubmatic, Liverail, AdSense or Ad Exchange.
• Working knowledge of 3rd party rich media vendors and agency tools such as DFA, Atlas, Pointroll, Sizmek, etc.
• Experience with Video (VAST, VPAID) and Mobile Advertising.
• Ability to test and troubleshoot technical ad campaign problems and familiarity with Internet programming and debugging including common browser-based debugging tools (FireBug, Fiddler, Chrome developer tools).
• Strong analytical skills (pivot tables, regression analysis, etc).
• Being proactive. Identifying problems and providing solutions, identifying new opportunities that can help the sales department to achieve Softonic goals.
• Deadline driven.
• +5 years experience in publisher-side ad operations/online trafficking
• High level of English
Desirable requirements:
• Basic JavaScript and HTML.
• Experience in programming and web development, especially scripting (PHP) and XML.
• Knowledge in the native advertising landscape is a plus.
- Join a cool, multinational, high qualified professional environment.
- Private medical insurance.
- Continuous high quality training.
