Chef de produit (H/F)

As a Chef de Produit, you will have a key role in defining and executing the brand marketing strategy. You will be part of a dynamic, multicultural marketing team with broad responsibilities across the full marketing mix. You will also contribute to the strategic development of the overall category.

Your day‑to‑day:

Brand Management

• Monitor category performance metrics (sell‑in, sell‑out, consumer data) to extract insights and identify business opportunities.
• Evaluate product ranges and key consumer indicators (penetration, purchase frequency, loyalty, etc.) to identify strategic gaps and areas for growth.

Local Brand Activation

• Develop short‑ and medium‑term product and portfolio strategies.
• Recommend marketing activities aligned with the brand’s mission, market conditions, and competitive opportunities.
• Execute key initiatives that drive brand growth and lead the creation of marketing materials for both ATL and BTL activations.
• Collaborate with international teams on brand launches and relaunches to ensure adaptation to local needs.

Media & Communication

• Work closely with the Media team to align media implementation with the brand’s communication objectives.
• Support the deployment of the local content strategy, including collaborations with local partners.
• Lead local PR initiatives and BTL activations to strengthen brand equity, and support influence‑based campaigns.

• Business School degree (BAC+5) or equivalent, with specialization in Marketing or Sales.
• 2–3 years of experience in brand or product management within a multinational environment; solid FMCG experience required.
• Strategic thinker: creative, autonomous, results‑oriented, and capable of influencing others.
• Strong business acumen: ability to analyze and interpret performance data and transform insights into recommendations (ROI & KPI‑driven).
• Strong organizational skills; ability to manage multiple projects simultaneously and foster collaboration.
• Excellent communication skills; ability to coordinate agencies, partners, and key stakeholders.
• Native French and fluent English. Other languages such as Spanish or Italian are a plus.

• Incentives and profit‑sharing programs.
• Hybrid working model.
• Flexible working hours.
• 12–14 RTT days in addition to paid leave.
• Pet‑friendly office.
• Weekly sports classes on‑site.
• Meal vouchers.
• Breakfast and fresh fruit available.
• 50% reimbursement of public transport pass and/or on‑site parking.
• CSE benefits: discounts for sports and cultural activities, Christmas vouchers, holiday vouchers, and more.