Senior Brand Manager - France

The selected candidate will join the Marketing team, reporting to the Marketing Director, and will be part of a multicultural environment. They will be responsible for a global brand with the objective of increasing market share, strengthening brand reputation, improving consumer experience and contributing to business growth in the local market.

Main Responsibilities:

- Gain a deep understanding of the category and the brand under local responsibility.

- Define and implement the long-term and short-term brand strategy.

- Conduct monthly business performance analyses (sell-in, sell-out, consumer data) to identify insights, opportunities, and action plans.

- Monitor the key brand KPIs.

- Participate in the annual Brand Review and in the country’s marketing plan: new product development (innovation and renovation), media and communication strategy, pricing strategy, and consumer promotion activities.

- Contribute to innovation strategy projects.

- Define and manage the approved brand budget with strong financial discipline.

- Implement and monitor the annual media strategy in collaboration with the global team and external agencies (TV, OLV, social media, influencers…).

- Drive local BTL activations to strengthen brand equity.

- Participate in the annual category plan.

- Build strong, trusted relationships with key stakeholders, both locally and globally, ensuring productive teamwork.

- 5+ years of experience in a Marketing Department within FMCG.
- Strong strategic thinking.
- Business School BAC+5 or equivalent (ESC, Engineering School, Master’s degree).
- Experience across all marketing levers: product development, media activation, pricing, POS activities.
- Strong analytical ability to interpret performance data and optimize marketing effectiveness.
- Strong organizational skills and experience managing multiple projects.
- Leadership and drive to lead new initiatives.
- French & English required; native French is compulsory. Spanish or Italian is a plus.

- Incentives and profit-sharing.
- Hybrid working model.
- Flexible working hours.
- 12–14 RTT days in addition to paid leave.
- Weekly sports class at the office.
- Meal vouchers.
- Breakfast and fresh fruit.
- 50% reimbursement of public transport pass and/or on-site parking.
- CSE benefits: discounts for sport and culture, Christmas vouchers, holiday vouchers, etc.
- Internal learning platform offering professional development opportunities.
- Pet-friendly office.
- Celebrations and regular team activities.